Pretesting of Mass Media Products and Print Materials

Update: 5/9/2012 - View: 18951

To whom it may concern!

A&T in 2010 has developed a campaign platform to promote breast milk. A&T has identified a creative agency to produce electronic and print materials. In 2011, A&T has developed 2 TVCs, 3 key visuals, and 3 loudspeaker scripts. A mass-media campaign aimed at generating demand for franchise services and promoting Early and Exclusive Breast Feeding has been launched using different channels such as print, out of home, TV, websites, and online TVCs and PR articles.

In 2012, A&T will continue to work on developing and producing BCC materials and products and will require that all products and materials are pretested before production.

Alive & Thrive is looking for a partner to pretest products and materials developed in 2012.

Responses to this RFP should be submitted by email to the attention of ; and and no later than 16 January, 2012 at 5 p.m.(Hanoi)Viet Nam time. Please follow the proposal instructions carefully. Offers received after this date and time will not be accepted for consideration. AED-ARTS will acknowledge receipt of your proposal by email. Proposals must be submitted in electronic format. (download template here)